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Big Data Drives Marketing

Published: August 25th, 2014 By: IT World Canada Staff

Check out these videos from leading experts to better understand how big data and analytics can fuel your business strategies and create a sustained competitive advantage. Discussions highlight why analytics are the new business imperative and how companies can move from data to actionable insights through to predictive analyses.


Learn how some companies are using the tools and gain insights into why collaboration between the CIO and CMO is critical.

​As technology increasingly empowers customers, they expect more and more from the companies they choose to do business with. Is your organization prepared to meet these new demands?

Register for an IBM-sponsored micro-site, focused on big data, and view two new videos. Hear from leading experts

​ (listed below)​ as they explore how analytics are propelling companies forward, enabling them to better understand and even predict customer behaviors and drive competitive advantage. Discover why, in today’s world, knowing your customer is more important and more achievable than ever.

Bob Humphreys, Country Leader, Demand Programs & Digital Strategy at IBM Canada
​Warren Tomlinson, Partner, Global Business Services
Geraldine Tenten, Vice President, Demand Programs, IBM North America
Jim Love, CIO, IT World Canada


Part 1: Big Data and Analytics in Marketing

Part 2: Practical Approaches to Data Strategy


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